Scaled Ad Revenue By 61% At A 1.9 ROAS
One of the world’s biggest online Piano education platforms. You might know them from their over 2 million YouTube subscribers, world-class piano videos, supportive community, or their awesome Pianote Coaches.
CLIENT
Pianote
SERVICE PROVIDED
Paid Advertising Management
TIMELINE
24 weeks
Adding Jet Fuel To Ad ROI
One of the fastest-growing names in piano education for the last decade. Their exceptional learning platform had already transformed the musical journeys of hundreds of thousands of aspiring pianists, but there were still countless keyboard enthusiasts around the world who hadn't heard of or tried it.
Doubling Revenue YoY
To overcome these hurdles, JetAds implemented our proven strategy.
We began by simplifying Pianote’s ad structure. After years of running multiple offers and managing a multi-stage sales process across Meta and Google, their campaigns had grown unnecessarily complex. Our first step was to streamline the funnel and ensure every campaign worked toward a clear, unified objective.
Next, we tackled budgeting and ROI. Pianote’s frequent promotions and trial offers required a precise understanding of lifetime ROI across the funnel. JetAds introduced a data-driven framework to properly allocate budgets, ensuring maximum efficiency and profitability at every stage.
Finally, we deployed systematic account optimizations. Pianote had a wealth of strong creatives and offers, but they needed to be tested with a consistent methodology. By applying our problem-first creative strategy, AI-first media buying, and continuous optimization, we identified top-performing angles and scaled them with confidence—ultimately maximizing efficiency and long-term growth.
Streamlined Ad Strategy for Scalable Growth
We began by combining and simplifying Pianote’s ad accounts, merging campaigns into a streamlined structure. Grouped budgets on Meta and Google boosted efficiency and automatically funneled spend to top-performing ads.
Next, we built an ROI calculator and media plan with Pianote’s team to track, forecast, and allocate budgets precisely. By understanding the value-per-action of each campaign, every dollar invested delivered maximum ROI.
Finally, we introduced daily testing and optimization across creatives, targeting, budgets, and keywords. This lowered CPL and CPT while enabling aggressive, efficient scaling—giving Pianote the confidence to grow quickly and sustainably.
“We've been working with JetAds for a few months, and they've been fantastic. They know everything about media buying and put a lot of care into all our campaigns. We've seen great results from their work (increasing our ROAS). Also -- they're just good people to work with.”
- Scott B, Growth Marketing Director
