Skyrocketing To $5.4M Revenue at 12.5x ROAS
Alacrity Academy offers an immersive digital marketing bootcamp that equips students with cutting-edge skills across multiple disciplines. Led by industry veterans, the program delves deep into search engine marketing, social media strategies, and content creation techniques.
CLIENT
Alacrity Canada
SERVICE PROVIDED
Paid Advertising, Landing Page Dev.
TIMELINE
12 months
Skyrocketed To $5.4M Revenue At A 12.5 ROAS
Alacrity Academy was born out of the government of Canada backed CDAP program, which gave funding to small businesses to learn about digital marketing. Out of this was born Alacrity Academy and the Digital Marketing Bootcamp.
$5.4M In Revenue & 7,500 Students
By implementing a comprehensive multi-channel funnel strategy, we drove $5.4M in revenue and enrolled 7,500 students. This approach combined paid advertising with email nurture sequences to effectively acquire and convert leads.
To maximize results, we built and continuously optimized custom landing pages, ensuring a seamless experience from ad click to student enrollment. Additionally, we leveraged the JetAds proprietary mechanism to identify winning ads, refine creatives, and boost engagement—consistently increasing conversion rates and overall campaign performance.
From $0 To Scale To Thousands of Students
The challenge was scaling from zero to thousands of students in a highly competitive digital education market. This required overcoming three key obstacles: rapidly growing student acquisition despite market saturation, optimizing ad spend to maintain strong ROAS while scaling across multiple platforms, and effectively converting leads into enrollments by turning interest into commitment for a high-value program.
“With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.”
- Jonathan Belliveau, Head of Marketing, Alacrity Academy
