Solar Giant Scales With 11x ROAS From Paid Search & Email
Over the last 5 years, JetAds has helped FLT experienced 293% revenue growth.
CLIENT
FLT
SERVICE PROVIDED
Google Ads
TIMELINE
12 months
Solar Giant Scales With 11x ROAS From Paid Search & Email
FLT manufactures award-winning solar lighting technology for some of the world biggest brand. This includes Amazon, Intel, The US Military, American Express, NASA, Luxor Las Vegas, and many more.
This Canadian company, nestled on the island of Victoria, Canada, has developed some of the most reliable solar lights on the market today. Their mission is to make outdoor spaces better for people.
$412K ARR Through Paid Search Advertising Campaigns
Through paid search advertising campaigns, we generated $412k in annual recurring revenue (ARR) by focusing on three core strategies.
First, we built a high-intent keyword campaign, targeting search terms that directly capture users who are ready to convert.
Second, we ran iterative testing campaigns, experimenting with new keyword variations to uncover fresh opportunities for driving conversions.
Finally, we launched a branded search campaign, designed to protect brand visibility against competitors while reinforcing engagement with a complementary display remarketing strategy.
This structured approach—balancing proven high-intent targeting, ongoing keyword innovation, and brand defense—ensured sustainable growth and maximized ROI from search advertising.
Building A New Acquisition Channel With Digital
Consistent Deal Flow & Lead Generation
Utilizing a paid advertising strategy was the best option to enabled First Light to consistently generate high-quality leads on autopilot.
Competitive Ad Landscape
7-10 brands bidding for the same industrial lighting keywords at a time, leading to a expert tailored strategy needed in order to only bid on high-intent keywords.
Balancing Multiple Campaign Objectives
Campaigns focused on generating form leads and direct phone calls, which posed a challenge to effectively track & optimize campaigns around lead value.
“With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and up-skilling our team.”
- Kurtis Hurrie, Head of Revenue FLT
