Scaled Ad Revenue By 103% At A 3.6 ROAS
The world’s biggest online drum education platform. You might know them from their world-class drum videos, supportive community, or our awesome Drumeo Coaches. They have thousands of tracks to play along to, exclusive song-learning tools, and dozens of Netflix-style drumming shows to educate and entertain. That’s Drumeo.
CLIENT
Drumeo
SERVICE PROVIDED
Paid Advertising Management
TIMELINE
24 weeks
Smarter Structure, Stronger Results
JetAds partnered with the Drumeo team to create a scalable, efficient ad system.
We began by combining and simplifying ad accounts, merging campaigns into a streamlined structure that boosted efficiency and funneled spend toward top-performing ads.
Next, we introduced an ROI calculator and media plan, giving clear visibility into performance and ensuring budgets were allocated for maximum impact across the year.
Finally, through daily testing and optimization, we refined targeting, creatives, and budgets to consistently lower CPL and CPT—while scaling spend confidently and sustainably.
Building a Smarter Path to Scale
With nearly two decades of ad history, Drumeo had a strong foundation ready to build on. JetAds partnered with their team to unlock even greater potential—streamlining ad accounts, enhancing ROI visibility, and developing a data-driven media plan that directed spend toward the biggest opportunities. Through continuous testing and optimization, we turned a rich history of insights into powerful strategies that reduced CPL and CPT while creating a scalable system designed for sustainable, long-term growth.
Streamlined Ad Strategy for Scalable Growth
We began by combining and simplifying the ad accounts, merging multiple campaigns into a unified structure. Grouped budgets on Meta and Google improved efficiency and allowed top-performing ads to automatically capture more spend from day one.
Developing an ROI calculator and media plan, giving clear visibility into performance and ensuring budgets were allocated strategically across lead generation, trial, and promotional campaigns. This allowed every dollar spent to achieve maximum ROI.
We implemented daily testing and optimization across creatives, targeting, budgets, and keywords. By consistently lowering CPL and CPT, we were able to confidently scale spend, turning historical data into a powerful growth engine for sustainable expansion.
“The JetAds crew has managed our Drumeo campaigns with professionalism, flexibility and expertise. The way they reinvented our audience targeting has lead to some of our most successful ad campaigns of all time. And I they're always available for last-minute changes. Our ad spend is good hands with JetAds.”
- Dylan W, VP Brand Marketing
