Increasing Fitness Equipment Sales by 55% at 4.7x ROAS
Fray Fitness grew out of one man's passion for fitness and has developed into a knowledgeable, helpful family of fitness professionals. They recognized the need for high quality, yet affordable equipment at every level.
CLIENT
Fray Fitness
SERVICE PROVIDED
Paid Advertising Strategy
TIMELINE
10 months
Scaled Sales By 55% At A 4.7 ROAS
Fray Fitness has been one of the fastest-growing fitness equipment brands in the USA. Their exceptional quality has allowed commercial gyms & home gym enthusiasts alike to build a fitness playground any gym rat would be pumped to call home.
High-Impact Ad Strategies That Drove Scalable Growth
To fuel Fray’s revenue growth, JetAds deployed a comprehensive campaign strategy across Meta and Google Ads. The approach began with building out a high-ROI strategy, targeting in-demand products on Google with search and shopping ads, while running premium image and video ads on Facebook to highlight promotions.
Through ROI optimization and forecasting, campaigns were continuously evaluated with precise tracking, allowing profitable ads to scale quickly while unprofitable ones were cut. This created fast feedback loops for efficient scaling and reliable month-to-month forecasting.
Finally, daily ad testing and optimization ensured continuous improvement. By split-testing ad groups, creative variations, and targeting strategies across platforms, JetAds identified top-performing ads with high ROAS, scaling them aggressively while minimizing wasted spend.
Building The Acquisition Machine
Fray Fitness partnered with JetAds at a time when their digital advertising efforts were minimal, with no clear strategy or performance metrics in place. JetAds built the foundation from the ground up, starting with tracking and ROI measurement across Meta and Google Ads to capture both broad awareness and in-market buyers.
Since there was no prior data, JetAds ran rapid split-testing and optimization, experimenting with different messaging and creative angles to identify the most effective customer segments. Once winning approaches were discovered, the strategy was scaled aggressively—turning a lack of structure into a streamlined acquisition machine that maximized ROAS.
