From Launch To 2x ROAS & 22k+ Lead List
The world’s biggest online drum education platform. You might know them from their world-class drum videos, supportive community, or our awesome Drumeo Coaches. They have thousands of tracks to play along to, exclusive song-learning tools, and dozens of Netflix-style drumming shows to educate and entertain. That’s Drumeo.
CLIENT
Musora
SERVICE PROVIDED
Paid Advertising Management
TIMELINE
24 weeks
From Zero, To Rockstar
Musora would emerge as the newest brand in early 2024, set to house all the other brands as its one flagship, including Drumeo, Pianote, Singeo, and Guitareo.
Over the next year, we helped Musora reach new & existing audiences through Facebook & Google Ads & helped propel their new brand image forward.
We began deploying insightful lead generation campaigns on Meta, targeting search campaigns on Google, and. a series of commercial video brand awareness campaigns
Next, we introduced an ROI calculator and media plan, giving clear visibility into performance and ensuring budgets were allocated for maximum impact across the year.
Finally, through daily testing and optimization, we refined targeting, creatives, and budgets to consistently lower Cost Per Lead (CPL) and Cost Per Trial (CPT) - while scaling spend confidently and sustainably.
Building A Household Brand
JetAds partnered with the Musora team to fuse brand equity with performance precision, streamlining ad operations, unifying data visibility, and building a media strategy designed for both efficiency and impact. By leveraging continuous creative testing, audience insights, and full-funnel optimization, we turned Musora’s rich legacy into measurable growth—lowering acquisition costs while amplifying brand reach and setting the stage for sustainable, long-term expansion.
Streamlined Ad Strategy for In-House Like Scalable Growth
For Musora, we started working with their entire marketing team like we were an in-house team member. We connected on Slack, joined virtual strategy meetings, and provided real-time feedback on new campaigns.
Through daily testing and optimization across creative, targeting, budgets, and keywords, we continually reduced CPL and CPT while increasing conversion volume. This data-driven approach transformed Musora’s ad ecosystem into a scalable growth engine—powering efficient acquisition and sustainable brand expansion.
“I can't recommend Jet Ads enough. Their team is professional, knowledgeable, and incredibly responsive. They truly understand the nuances of digital advertising and have helped us optimize our campaigns to the highest level.”
- Quinn Hoeppner, Digital Marketing Manager
