From Kickstarter To 5.6x ROAS & 7-Figure Growth
In late 2023, MaestroDMX emerged as a game-changer in the entertainment lighting industry. This Canadian company, nestled in the heart of British Columbia, unveiled an innovative "lighting designer-in-a-box" solution that revolutionizes how performers, DJs, and event organizers approach lighting control.
CLIENT
MaestroDMX
SERVICE PROVIDED
Paid Advertising Strategy
TIMELINE
24 weeks
From Kickstarter To 7-Figure Ecommerce Success
MaestroDMX Debuted on Kickstarter claiming to be the "The Future of Lighting and Music". This clearly was a huge demand as they got 427 backers pledging CA$ 161,112 to help bring this project to life. Once developed they didn't disappoint, with incredible reviews this amazing product was just getting started.
Consistent 6-Figure MRR in 12 months.
To overcome these hurdles, JetAds implemented a three-pronged strategy.
We began by leveraging customer-driven data from the Kickstarter launch to build highly targeted Meta ad campaigns that set Maestro up for success from day one. Next, we applied our proprietary JetAds scaling method, combining research, insights from past winners, problem-first ad creatives, and AI-first media buying to develop and scale winning ads efficiently.
|Finally, we introduced real-time optimization across countries, with round-the-clock monitoring and agile adjustments during critical sales periods like Black Friday, ensuring Maestro captured maximum market share and knew exactly which strategies worked best in each region.
Levelling Up Their Paid Ads & Scaling
Maestro faced three major challenges in scaling their paid ads. First, they needed to transition from heavily discounted Kickstarter-backed campaigns to a full-price strategy without losing momentum.
Second, moving into the mass market required a new approach to advertising, one that clearly communicated the product’s key benefits to consumers and provided strong creative foundations for campaigns.
Finally, the brand was ready to expand globally, particularly into the highly competitive European markets, and needed to quickly crack these regions in order to unlock maximum growth potential.
“JetAds are the real-deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend”
- Justin Love, Founder & CEO - MaestroDMX
